I have been studying UX design either at university or as an employed UX designer for a number of years. That means that I cannot look at any product or service, digital or no, without thinking about the user journey behind it all. As for my hard skills and my knowledge of UX, I work iteratively and incorporate the elements of the user-centred design process in all my projects. I don’t think twice about applying the skills, tools and methods that are part of being a UX designer. From interviews and observations to high-fidelity prototyping and interface design through to product improvements based on experiments and qualitative/quantitative feedback. I'm always eager to learn more.